Embrace: internationally acclaimed body confidence film comes to Aberdeen

A critically acclaimed film which hopes to tackle the massive surge in body confidence issues around the globe will be shown on the big screen in Aberdeen for the first time this month.

Scottish mental health charity Penumbra has teamed up with the Body Image Movement to offer the free screenings of the feel-good documentary Embrace.

The film follows Australian writer and campaigner Taryn Brumfitt as she traverses the globe talking to experts, women in the street and well known personalities about the alarming rates of body image issues that are seen in people of all body types. In her affable and effervescent style, Taryn literally bares all to explore the factors contributing to the problem.

Organisers hope the event will ignite a nation-wide conversation on poor body confidence, which is at epidemic levels across Scotland, particularly amongst young women.

A recent study for Dove found women in the UK have one of the lowest body confidence scores in the world, with only 20% saying they like the way they look. Separate research by Girlguiding found that over 50% of girls aged 11 to 21 felt they were not pretty enough and needed to lose weight.

The screenings are part of a new Penumbra campaign called My Body My Way, which has been working in schools to tackle negative body image.

Abbie Henderson from the campaign said:

“Negative body image issues were coming up time and time again in our services, and we felt that we really needed to get people talking about body confidence. It affecthttp://www.penumbra.org.uk/?p=12406&preview=trues so many people and our research has found that even children as young as five are dieting and exercising because they are worried they are fat.

“If we don’t start to address this issue as a society we risk creating a generation which is hung up on the way it looks. This film really opened my eyes to the problem and I would encourage as many people as possible to come to the screenings.”

Free tickets for the screening on 7 March at the Belmont Filmhouse can be ordered at http://penumbrascotland.eventbrite.com/. Penumbra is also asking for donations to help cover the cost of the screenings.

More information

For more information contact Robin Murphy on 0131 475 2569 or by emailing communications@penumbra.org.uk.